PR: Fashion Cloud Appoints Birte Schröder as Head of Smart Replenishment – A New Impulse for Data-Driven Reordering in Fashion Wholesale
Hamburg, 28th of April 2025 – Fashion Cloud is expanding its leadership team with the addition of Birte Schröder, formerly of PVH. This strategic appointment underscores Fashion Cloud’s commitment to advancing the development of intelligent reordering processes in fashion wholesale.
Birte Schröder was most recently with PVH Germany, where she played a key role in driving digital transformation and the development of digital business models in wholesale. She now brings this valuable experience to her new role at Fashion Cloud. As Head of Smart Replenishment, Birte Schröder will not only drive the further development of the reorder part of our platform but will also integrate preordering and reordering processes more closely. This will lay the foundation for a holistic, future-proof in-season management approach in fashion wholesale.
„I look forward to working with the team and our partners to shape the future of a digital, data-driven, and therefore more efficient wholesale industry. My goal is to find the perfect balance between fashion and tech with the user always at the center“
Birte Schröder, Head of Smart Replenishment, Fashion Cloud
Unlike traditional systems, Fashion Cloud follows a hybrid approach: in addition to complete control by the brands, it also enables collaborative models with retailers. The system integrates real-time data from both retailers and brands, providing a holistic view of inventory management.
Fashion Cloud leverages this unique data foundation not only in the background for intelligent and automated reordering decisions but also makes the data available to suppliers and retailers in the form of processed dashboards.
Fashion Cloud leverages this unique data foundation not only in the background for intelligent and automated reordering decisions but also makes the data available to suppliers and retailers in the form of processed dashboards.
„With Birte Schröder, we are gaining a leadership personality who understands both the technological and industry-specific requirements. Her expertise will play a crucial role in further strengthening our position in the marke“
René Schnellen, Mitgründer, Fashion Cloud
About Fashion Cloud
Fashion Cloud is an all-in-one solution for data exchange, preordering, and reordering that sustainably transforms and streamlines wholesale collaboration. In recent years, the company has experienced rapid growth, with over 25,000 retailers and 700 brands currently using Fashion Cloud's platform. Fashion Cloud's clients include international retailers and brands such as Wehkamp, Zalando, Magasin du Nord, Hugo Boss, Bestseller, and PVH.
